The American Bible Society (ABS), a non-profit committed to Bible accessibility, has a unique focus on the U.S. military community through its Armed Services Ministry (ASM). ASM's Military Bible Challenge, a 75-day Bible study, needed modernization to improve user experience and enable habit-forming Bible reading.
ASM's existing program suffered from three main challenges: a static, text-heavy format that failed to engage users; a lack of data analytics to measure user interaction; and limited in-house technical expertise in mobile application development. This trifecta hindered ASM's ability to modernize their service and foster deeper community engagement.
Swenson He utilized an in-depth review of the existing program and competitive analysis to craft a strategy. We introduced a military-themed yet user-friendly design, embedded robust analytics for tracking user behavior, and incorporated features for community engagement and program cross-promotion. Our previous successful partnership with ABS and our technical acumen positioned us as the ideal candidate for this modernization task.
Post-launch results revealed significant gains in daily active users, validating the new interactive features. Integrated analytics offered ABS previously unavailable insights into user behavior, aiding future strategy. Cross-promotion features drove increased enrollment in other ASM programs, while community-building elements led to a more active and engaged user base. ABS expressed strong satisfaction with the revamp, confirming our role as a valuable technology partner for organizations seeking to modernize and optimize user engagement.
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