is the category leader in Lawn and Garden.
Type of Business
Scotts Miracle-Gro’s portfolio of do-it-yourself lawn, garden, and home protection products are recognized and sold at major retailers throughout North America. In 2016, Scotts acquired Blossom-a manufacturer of Internet-enabled irrigation controllers-and reached out to us to redesign the existing Blossom mobile app to support a new line of in-house smart products under the Gro™ brand.
Working hand-in-hand with engineers from Scotts, we overhauled the UI/UX of the existing app. Important pain points such as initial setup of network connectivity were dramatically simplified. New functionality was also incorporated that would allow multiple devices within the Scotts Gro™ ecosystem to work together seamlessly. All of this was built using hybrid frameworks that allowed a single development effort to support both iOS and Android devices, while retaining ultra-responsive, robust qualities.
“Careful planning skills, expert knowledge, a great culture and superior design and development chops make them easy to choose for critical projects.”
Jay Donovan — Manager, Mobile and Marketing Innovation
Coordinating simultaneous design, hardware, and software development was a daunting challenge with so many stakeholders involved and Swenson He delivered a beautiful companion application for the launch of the Gro™ product line.